On YouTube people can post videos they made as well as anything they've found a way to record or get a hold of. So you'd think this would make a lot of companies upset when their copyrighted media gets posted.
Not as many people as in the music industry made a fuss about it, but YouTube has already found a way to appease the companies as well as keep the YouTube watchers happy. Their new platform, called "click-to-buy" helps the consumer easily purchase what they are watching. And the way they do it is very unobtrusive.
Here you can see a couple ways they do it. The bar across the bottom of the video only appears for a few seconds, and you have the option to "x" out of it if you like. The two buttons at the bottom stay there the whole time. If you get to the end of the video, or at another point when you decide you would like to purchase that song or video, all you have to do is click the link and it takes you straight to the purchase area.
If there's any question that this works, a great example is Monty Python. They made their own YouTube channel and put up a lot of clips. Once they did this their DVD sales went way up. They actually became number 2 on Amazon's Movie and TV Bestseller list. Though you can't say with 100% certainty that this was all due to YouTube's click-to-buy, it seems very probable it was at least a huge part of it.
YouTube even bragged about the Monty Python channel success in their own blog to let clients (or potential clients) know that they can make a lot of money by posting a few clips up. And even if they don't decide to do that, they can still make money from click-to-buy off the clips that others have posted without permission. It seems to be a win-win situation.
Although this won't make everyone completely happy, it seems to be a great way to keep the most people happy on both sides for the time being. And it's an excellent way to do it.
~Connie Jo
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